Music Video Competition
The Waikato Music Expo was a great success! At the expo we launched our new competition just in time for New Zealand Music month. Indiefilm is offering local and New Zealand artists a chance to win a music video - worth $2000.
Indiefilm at the Music Expo
Indiefilm will be taking part in the Music expo this year at the brand spanking new Waikato Show. We'll be showcasing our Music Video production services and will available to chat all day long Sauturday, April 28, and Sunday, April 29, at the Claudelands Event Centre. "The Waikato Music Expo in the conference rooms will feature instrument makers and importers, second hand vinyl and memorabilia traders, music industry groups, musical equipment and gear retailers, music tutors, local venues and much more."
Anytime Fitness
Feel like flexing those gluteus at 3am? How about taking up the purple heart challenge and dropping those extra kg's like skittles? Well then, I have two words for you - Anytime Fitness. We were approached by the franchise director a few months ago to create a series of web videos showcasing the USP's (unique selling points) and exclusive attractions that the boutique gym offers. We filmed over one intensive day, capturing gym members, personal trainers and club managers in their natural environment. The video series will be used over a variety of mediums, including a front of house projection, an online youtube channel, social networks and their website.
Oliver TVC - Founders Theatre June 23rd to July 7th
Production of the Oliver TVC or Television commercial has been received wonderfully around the social interwebs. The Hamilton Operatic society who is behind the performance created a facebook campaign requesting 400 likes before they released the video online, however the excitement was too much for some and it was released early! It was a great initiative by HOS to create some social interaction using their shiny new video as the allure.
The commercial itself was a fun project involving a 2D set extension of a London sky matte painting. Borden worked his Photoshop magic on this one, separating the foreground elements like the Chimneys that would then be placed in 3D space using After Effects to create some parallax (or 3D looky stuff) Doc threw down some particle generators, fractal noise for the clouds, smoke and window glow to enhance. The audio bed was specially designed to add some texture and atmosphere to the eerie Dickensian London scene.
A young lad name Liam who auditioned for the role of Oliver did a fantastic job of voicing the script - nailing his words first time. David Artis, always the professional, delivered some great sounding VO as well.
Read more about Oliver TVC - Founders Theatre June 23rd to July 7th
A great start to the year!
Here at Indiefilm we've had a great start to the New Year, kicking it off with some exciting projects. Most notably we had Richard Kahui (from the Chiefs and the All Blacks) in the studio for a photo-shoot, and we have begun our new V-mail service for clients.
We're back baby!
The team are feeling refreshed after the break and we are ready for a jam-packed 2012. We had a surge of enquires last month and were making deadlines right up to Christmas Eve, it was a great way to send off 2011.
We're coining 2012 the year of the video - especially online promotional video! A short 30-60 second video is a fantastic way to supplement your online marketing; it's far more exciting then a bunch of drab text and static images. If you have ever thought about online video but were put off by the price, then you need to give us a call - you will be pleasantly surprised. And affordable does not mean 'cheap looking,' all our productions have the sleek Indiefilm polish that our customers have come to expect.
Here are a couple of promotional web videos we produced last year that have been so effective our clients keep coming back for more!
Beyond the Second Screen
The Second Screen refers to a supplementary viewing device such as a table, smartphone, laptop or desktop computer. There has been a big shift in our viewing behaviors as more people are using their Second Screen whilst watching traditional TV.
The art of music video production
Like any kind of video production, creating a music video is very much like a team sport. Nobody can solely take credit for having an awesome win of a video because it is highly unlikely you can produce one by yourself. For me, it is the team aspect of video production combined with the creative and interesting clients that makes working on a music video so enjoyable.
A new way to engage users
Interactive user engagement is the future of the web. As brands seek innovative ways to engage audiences, a new wave of interactive media has begun populating the Internet. Campaigns such as Intel’s hugely successful – The Museum of Me creates a custom video for the viewer by generating a visual archive from their Facebook content and history.
8 Reasons Every Ecommerce Site Should Get Serious About Video
1. Video Attracts New, Relevant Search Traffic
No conversation about ebusiness is complete without discussing search engine optimization (SEO). An ebusiness cannot gain on a competitor until consumers know it exists and can easily find it through organic search. Today, ebusinesses that utilize video assets are at an advantage, since Google is structuring its search engine results to reward sites that include video. According to Forrester, any given video in an index of searchable keywords has a 50 times better chance of appearing on the first page of results than any given text page.
Read more about 8 Reasons Every Ecommerce Site Should Get Serious About Video
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