A great start to the year!
Here at Indiefilm we've had a great start to the New Year, kicking it off with some exciting projects. Most notably we had Richard Kahui (from the Chiefs and the All Blacks) in the studio for a photo-shoot, and we have begun our new V-mail service for clients.
We're back baby!
The team are feeling refreshed after the break and we are ready for a jam-packed 2012. We had a surge of enquires last month and were making deadlines right up to Christmas Eve, it was a great way to send off 2011.
We're coining 2012 the year of the video - especially online promotional video! A short 30-60 second video is a fantastic way to supplement your online marketing; it's far more exciting then a bunch of drab text and static images. If you have ever thought about online video but were put off by the price, then you need to give us a call - you will be pleasantly surprised. And affordable does not mean 'cheap looking,' all our productions have the sleek Indiefilm polish that our customers have come to expect.
Here are a couple of promotional web videos we produced last year that have been so effective our clients keep coming back for more!
Beyond the Second Screen
The Second Screen refers to a supplementary viewing device such as a table, smartphone, laptop or desktop computer. There has been a big shift in our viewing behaviors as more people are using their Second Screen whilst watching traditional TV.
The art of music video production
Like any kind of video production, creating a music video is very much like a team sport. Nobody can solely take credit for having an awesome win of a video because it is highly unlikely you can produce one by yourself. For me, it is the team aspect of video production combined with the creative and interesting clients that makes working on a music video so enjoyable.
A new way to engage users
Interactive user engagement is the future of the web. As brands seek innovative ways to engage audiences, a new wave of interactive media has begun populating the Internet. Campaigns such as Intel’s hugely successful – The Museum of Me creates a custom video for the viewer by generating a visual archive from their Facebook content and history.
8 Reasons Every Ecommerce Site Should Get Serious About Video
1. Video Attracts New, Relevant Search Traffic
No conversation about ebusiness is complete without discussing search engine optimization (SEO). An ebusiness cannot gain on a competitor until consumers know it exists and can easily find it through organic search. Today, ebusinesses that utilize video assets are at an advantage, since Google is structuring its search engine results to reward sites that include video. According to Forrester, any given video in an index of searchable keywords has a 50 times better chance of appearing on the first page of results than any given text page.
Read more about 8 Reasons Every Ecommerce Site Should Get Serious About Video
"Deviant" Music Video Released
"Deviant" is a music video for the New Zealand psychobilly band, Dick Dynamite and the Doppelgangers. As winners of the 2010 Band Experiments one of the bands prizes was a music video produced by us! The following video was shot over several days in the pouring rain at several Waikato locations.
Hamilton Central: Local boys offer independent production talents
Indiefilm productions are a professional video and photography studio located in the centre of the Hamilton CBD. Coming into their second year of operation the company has worked on video marketing campaigns for some of New Zealand’s largest brands. Indiefilm produce television commercials; web video campaigns, live event coverage, documentaries and short films.
Read more about Hamilton Central: Local boys offer independent production talents
Play to Impress
We've kick started the new year here at Indiefilm with some exciting projects. Borden has been working flat out updating our marketing material and Murdoch has been busy with new enquires! If you have a video project in mind this year we want to be a part of it, call into our studio at 270 Victoria St and we'll sort out the rest.
Live Chat Available
The latest feature to be added to the Indiefilm website is our Live Chat function. Chat with us live by clicking on the live chat box on bottom right corner of our website. Do you see it? Great! Give it a try, we're online and ready to answer your question instantly!
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