A new way to engage users

Posted 8 months ago

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Interactive user engagement is the future of the web.  As brands seek innovative ways to engage audiences, a new wave of interactive media has begun populating the Internet. Campaigns such as Intel’s hugely successful – The Museum of Me creates a custom video for the viewer by generating a visual archive from their Facebook content and history.

YouTube video has seen a surge of interactive content.  Adopting a concept from traditional print media, the choose-your-own-adventure books of old have been recreated into interactive video.

Companies such as Samsung and Tippex have had huge success with interactive video campaigns, however smaller business and individual users have also caught on to the craze.

Here is Indiefilms top pick of interactive YouTube videos.

1. Deliver me from hell 

Pizza, zombies and NZ made.  What could be better?  This engaging narrative examines how to survive an attack of the munchies during a zombie apocalypse.

2. Bboy Joker

An interactive, stop motion dance off between Batman and The Joker

3. Howard Glitch

Your spaceship is doomed for destruction.  Use quantum mechanics to save the innocent passengers inside 

4. Choose a different ending.

An educational video targeted at UK youth examining the consequences of bad decisions.

5. Ronald has a spider on his head.

It maybe amateur but that is part of the charm.  Save your friend Ronald from a spider on his head... if you feel like it…. 

6. Left for dead interactive.

We finish where we started.  With another zombie survival interactive.