Feel like flexing those gluteus at 3am? How about taking up the purple heart challenge and dropping those extra kg's like skittles? Well then, I have two words for you - Anytime Fitness. We were approached by the franchise director a few months ago to create a series of web videos showcasing the USP's (unique selling points) and exclusive attractions that the boutique gym offers. We filmed over one intensive day, capturing gym members, personal trainers and club managers in their natural environment. The video series will be used over a variety of mediums, including a front of house projection, an online youtube channel, social networks and their website.
Production of the Oliver TVC or Television commercial has been received wonderfully around the social interwebs. The Hamilton Operatic society who is behind the performance created a facebook campaign requesting 400 likes before they released the video online, however the excitement was too much for some and it was released early! It was a great initiative by HOS to create some social interaction using their shiny new video as the allure.
The commercial itself was a fun project involving a 2D set extension of a London sky matte painting. Borden worked his Photoshop magic on this one, separating the foreground elements like the Chimneys that would then be placed in 3D space using After Effects to create some parallax (or 3D looky stuff) Doc threw down some particle generators, fractal noise for the clouds, smoke and window glow to enhance. The audio bed was specially designed to add some texture and atmosphere to the eerie Dickensian London scene.
A young lad name Liam who auditioned for the role of Oliver did a fantastic job of voicing the script - nailing his words first time. David Artis, always the professional, delivered some great sounding VO as well.